Era of Digital Marketing 2017

Trends in Online Marketing
Nowadays Marketing strategies are changed, Advertisers trust on Internet. Businesses are concerning value of Online Marketing or Digital Marketing. Buyers are becoming more technical and choosy and just because of smart phone users, internet users and availability of electronic gadgets.  I am not saying Traditional Marketing Strategies are outdated; there are still so many businesses which follow Tradition Marketing activities and making good out of it.  

Buyer’s Behavior
Online Market is like an ocean of choices. Buyer can look for multiple options of products and services while relaxing on couch. We have seen people searching for “Restaurants near me” just outside of restaurant. We all have unlimited desires and we always seek for best. There are number of websites over the internet offer only discount codes and coupons for online shopping and offline purchase. Types of products available and sale over the internet in India are out of imagination. You will find cow dunk online. Seriously…! Is that really true? Are you joking? Now I am not; just search on Google “cow dunk online”. So Supply and demand is perhaps one of the most fundamental concepts of economics and it is the backbone of a market economy. Demand refers to how much (quantity) of a product or service is desired by buyers. The quantity demanded is the amount of a product people are willing to buy at a certain price; the relationship between price and quantity demanded is known as the demand relationship. Supply represents how much the market can offer. 

Now we buyers trust online market, Trends are changing, Buyers behavior are changing.

Supplier’s Behavior
Business Owners are looking for customers and sales. The only way to increase customers through online is Digital Marketing. Now Businesses are playing smart. They know we need to present there for survival. Another reason to get online is my competitors are doing so. Survey shows in 2010 there were around 255 Million website and now in 2017 figure is like 995 Million. We all want to sale online, and all want to present our products and services online. Businesses are becoming smart; they are selling online. Amazon has changed the world. You can sale anything through Amazon; the e-retailer reported more than 350 million active customer accounts worldwide. Now you can imagine Where are we going actually? There are so many ways to promote any business online like Branding,Search Engine Optimziation, Social Media Marketing, Email Marketing, Content Marketing and more. Businesses are adopting Online Strategies and processes. But How we will see in my next article soon.

Conclusion 'Election Special'

Do you still remember How election campaign were happening in 10 years back? Do you still remember Autorickshwas running down the lanes for election campaigns? Nowdays you will hardly find them during recent Gujarat Assembly Elections 2017. This is what we call Digital Marketing. They all are using Social Medias, WatsApp and lot more things for election campaigning.


For any queries Reach out to our Digital Marketing Team today.